India`s first 3D comedy, the film boasts of the biggest ensemble cast. The announcement of the film was made in a rather quirky manner. A chat of the cast discussing the real leading star was "leaked" on YouTube. The clip includes a hilarious conversation between the cast members engaging in some friendly banter over video chat. However, the call is abruptly ended with Salman Khan calling in to join the conversation. At the end of the video, a poster of the film is also presented which reveals the release date as February 23 and its tagline that reads, "Bring on the Madness!!".