Sanju Budget Breakdown and Box Office Predictions

As Padmaavat’s Box Office success of 250 Crores has proved, Controversy sells. This is unabashed about everything Sanjay Dutt has done. Rumors and Myths continue to circle the movie on all forums.

By Dev Meher

Jun 22, 2018  Updated On : Aug 25, 2018

The trailer has shattered the myths. It is not a rose-tinted look at Sanjay Dutt’s life which makes it a big gamble for Ranbir and Hirani. Will this pay off? Such honest interviews as Sanjay Dutt’s is nowhere else to be found among the counterparts. Bollywood hides its rot, conceals its mistakes. Not Dutt. And the movie neither.


At 80 Crores, Sanju is a movie with scale and expectations. The trailer has impressed even the uninterested. It has clocked 45 million Youtube views and counting at the moment. Let dig in to find how they spent the budget and what the plan of recovery is.




The biggest star attraction of the movie is the cast. PK Director Rajkumar Hirani, known for large ensemble films, has put a cast you are dying to see. There is an unusual freshness to the cast. Bollywood Actor Manisha Koirala, for example, as Nargis is a dream. Sonam as Tina Munim and Dia Mirza as Manyata Dutt are spectacularly similar in appearance. Then, you have Anushka Sharma as the journalist, Vicky Kaushal playing Kumar Gaurav and Jim Sarbh playing a  fictional concoction of Sanju’s several friends. Paresh Rawal’s reprisal of Sunil Dutt (the actor’s return to the big screen after a while) as a strong and ethical man delivering a memorable line for his son in the trailer makes your heart go out.


Image Credit © Google Images

Ranbir’s fee is 13-14 Crores. That is roughly 1/6th of the movie’s budget. Apart from him, Vicky Kaushal and Paresh Rawal seem to have major roles. The Fresh Box Office Team estimates the total budget for the cast at roughly 25 Crores.




The script has taken more than a year to write. Abhijat Joshi, writer of Munnabhai Series and 3 Idiots, has delivered four extremely successful movies as a screenwriter. His combination with Hirani works because of their convergence of sensibilities and movie outlook. Their writing formula is sincere.


Abhijat and Hirani should have charged 2-3 Crores to pen down the story and screenplay. Sanjay Dutt, who has poured out his heart completely, must have charged a flat fee of 5 crores.  


Rajkumar Hirani is known to do a lot of costume and make-up rehearsals before going for the final look and feel. Even for PK, the process took months. No wonder, he takes 3-4 years to make his films. The process itself would have cost the producers 75 Lakhs. This brings the pre-production total of the movie to 8.5 Crores approximately, almost 10 percent of the budget. Given Hirani’s meticulousness in pre-production, this budget is not over the top.

(Also read: Sanju`s Behind the Scenes Saga)


Image Credit © Google Images

The production includes Cinematography, Art Direction, Music, Locations, Sets, Costumes, Assistants, Crew, Food, Stay, Choreography, Action, Insurance etc. 


The music of Sanju goes straight to the heart and the tune to the lips. The album has got songs from A. R. Rahman, Composers Rohan-Rohan, Vikram Montrose and Original Score from Sanjay Wandrekar and Atul Raninga. The album has been colorfully diverse as a result. The budget for music is estimated at 6 Crores.


As for the cinematography, Ravi Varman’s Lenses deliver dreamy, tonally rich and vivid images. He pockets 6-7 crores per movie.


Fresh Box Office team estimates the total budget of production at 25-27 crores.




The editing has been done by Director Rajkumar Hirani himself like all his earlier movies. He is one of the most high-profile actor-directors in Bollywood.


The drug scenes appear to have loads of VFX. The total Post-production estimate is roughly 7-8 Crores.


Publicity and Advertising:

Sanju has been moderately publicized like all Hirani movies. They are getting a lot of free publicity because of the subject. From events and hotels to intercity travels, the marketing budgets tend to rise when so many stars are involved and carry their team around at all times.

Image Credit © Google Images

Fresh Box Office team estimates the marketing budget at 12 Crores.


(Also Read: Rajkumar Hirani Knows “Aap Ko Maza Aata Hai Rone Main” )

Box-Office Predictions:


I predict this to be a hit as big as PK. This has all the right ingredients, a story the entire nation wants to know, a lead actor who has given his all for the character and a dream director. The film has been targeted for widest mass appeal.

The movie can collect 400 crores worldwide. Satellite and Music Rights will fetch another 100 crores.


Watch the official trailer of the Sanju here:


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